Good Luck!. It will not work very well for Hotel and Tourism operators who try to get as many friends and fans and often have little in common with them. This is true of many businesses and professionals so the idea of friends is rather loose.
But By giving Bing access to 500 million user profiles, Facebook may give Microsoft an advantage over Google in online search for travel in other ways. Facebook is becoming a power house in travel with its reviews and votes (like button) for hotels etc. With bookings (http:/arcresbookings.com) now being integrated into Facebook it makes more and more sense for Tourism to use this channel. Bing Yahoo Facebook is a powerful force, Google dominance in search is under attack!
Add in the new Windows Phone7 - will Facebook finally have a strategic partner in the mobile Space?. A new social mobile platform maybe. Perhaps, consider this - 20% of facebook users login in via a mobile phone, that s100 million mobile phone users loggin in to facebook.
By any standard Facebook is important to travel, to hotels and tourism and to business. Nearly every major brand has a Facebook page which they promote on TV and all media.
So use Facebook, put your booking engine on it or get a Facebook engine - we are happy to help you install arcResBookings.com for Facebook. Put Facebook Like button on your hotel and tourism website.Travelers use these and it makes a huge difference. I know of one company that had 1900 visit before the added the Like Button, now that it is added the visits have gone up to 47,000 over the same period a year earlier year.